A State-Of-The-Art Retail Solution For A Cutting-Edge Market
Case Study: Your Dekalb Farmers Market
Your Dekalb Farmers Market offers a wide variety of fresh produce, cheeses from around the world, seafood that is flown in daily, succulent meats, fresh-baked goods, beautiful plants and cut flowers, fresh-roasted coffees, a large selection of wines, as well as "take-and-heat" ready-made meals. And because new products are regularly added to the market's different departments, customers discover something new each time they enter the store. It even has a cafeteria-style restaurant that proudly serves meals made from the ingredients found in the market. With such a wide selection of foods and services, this market easily meets the demands of their broad customer base. When customers visit Your Dekalb Farmers Market, they know it's going to be much more than a typical shopping trip–it's an experience.
As Your Dekalb Farmers Market grew, founder Robert Blazer recognized the increasing need to streamline the process of delivering the items that his customers purchased on a daily basis. He wanted an easy-to-use, customizable price computing system that could weigh, price and label all of the different items the market offered while receiving up-to-the-minute price information from the store's main computer system. Blazer knew that a system with these abilities would not only benefit the store's entire business processes, but also enhance customer service. It was a tall order, but at the 2003 Boston Seafood Show, he found the Rice Lake Retail Team ready to supply the tools that could meet all of his needs.
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